Alabama Craft Brewers Push for Growlers, Direct Sales

growler_beer

Let Peyton Manning have all the Budweiser he wants – with that (unpaid?) sales pitch at the end of Super Bowl 50, I have a feeling there’s already a team of Clydesdales and a hefty supply of Buds waiting in his driveway.

Meanwhile brewers in Alabama would likely prefer to celebrate a win in their state legislature by cracking open a 6-pack or a growler full of craft beer with their customers. Brewpubs & breweries currently have to turn away customers who ask for growler fills, and direct them to the nearest retailer who stocks their beer (and hopefully still has some available!) Otherwise, any beer sold at the brewery must be consumed on the premises.

Dan Roberts, executive director of the Alabama Brewers Guild, said Alabama is the only state in the U.S. that doesn’t allow customers to “leave a brewery with beer.” The guild represents 27 brewers across the state.

The Alabama Alcoholic Beverage Study Commission voted on recommendations for presentation to the state legislature to ease restrictions on brewpubs, wineries, distilleries, and also to allow for greater retail opportunities.  The recommendations passed a few weeks ago include the following:

  • Small brewers and brewpubs would be able to sell less than 60,000 barrels per year for retail, and sell up to 288 ounces per consumer per day, in any packaging including bottles, cans or growlers.
  • Brewpubs would no longer have to be located in a historic building or economically distressed area.
  • Brewers could directly deliver beer to charity functions, up to two kegs per event.
  • Alabama wineries would be able to retail wines at one ABC-board approved location.
  • Alabama distilleries would be able to directly sell consumers up to one 750 milliliter bottle of their spirits per person per year, only for off-premise consumption.

Members of the Commission traveled to North Carolina and Colorado to study and review those states’ laws, where the craft beer industry is thriving.

Text of Alabama Senate Bill 542 is here.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s